1. crayola
  2. glenfiddich
  3. world’s toughest mudder

about
passion projects

   


world’s toughest mudder wtm is the most extreme obstacle course race in existence being held over 24 consecutive hours with 5 mile loops and 20 obstacles. every mile creates moments of discovery and breakthroughs that participants carry with them long after the mud washes away. wtm believes these stories are what mudders most.

art director - john marenic
copywriter - thomas halsey

   












experiential  
a one day, 24 hour, phone booth to not only seek advice from the mudders featured in our campaign, but to talk about the importance of seeking out “firsts”. these booths will be scattered throughout the u.k. and u.s. for the 2025 wtm in the u.k.





souvenir  
snowglobes with a twist. introducing...mudglobes! - collectible keepsakes where swirling mud reveals iconic wtm moments and stories frozen in time.